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Communication on Equal Terms

E-Plus Group goes for lively dialogue


Today mobile phone customers expect smart, fair and transparent solutions which adapt to changing needs. On its road to being a 4th generation mobile phone company the E-Plus Group goes for lively dialogue and the art of listening.

Leading the field is BASE. This successful flat rate brand of the number three in German mobile phones involves its customers via a number of channels: a customer advisory group meets to give feedback for imminent product and marketing decisions. In the BASE blog experts discuss with users on equal terms, and parallel to this so-called network experts offer information and assistance in consumer forums. In this way the brandname involves its customers in brand guidance and product development.

Torsten Dirks

»Who acts at eye level with the customer will stay successful in the world of new media.«

Thorsten Dirks, CEO E-Plus

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The E-Plus Group is the challenger in German mobile communications. The company is number three in the German mobile communications market with brands such as BASE, simyo, AY  YILDIZ and vybemobile, and with strong partnerships. 23 million customers call, sms and send data via the network of the E-Plus Group (as in 2012).

E-Plus Mobilfunk GmbH & Co. KG

E-Plus-Str. 1
40472 Düsseldorf
Phone 02 11/4 48-0
Fax 02 11/4 48-2222

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