MEDIA GUIDE  Stations   Production  I  Telecommunication  I  Service  I  Events  I  Directory  I  Training 

|Cashing-up |New Dimensions |Home Cinema in 3D |Unitymedia
|Deutsche Welle |Radio for the Whole of Germany |Internet Radio Increases Mobility |Forever young
Search:  Suche  Info  DE EN




Daniela Katzenberger shoots her first music clip.


RTL interactive

RTL Now: Video on Demand

The advertising-funded core business of the private TV stations could stagnate in the medium term; competitors new to the market are increasingly skimming off added value. At the same time e-commerce and event productions are becoming additional sources of income. The core competence of the television makers is still the production and marketing of high mass-appeal entertainment programmes, also freely accessible on the Internet. The export of successful formats draws in some extra cash.

The popular blonde bombshell Daniela Katzenberger feels at home at RTL interactive. Since the beginning of 2011 the Cologne company manages franchises and merchandising products for the »hellcat«, famous from the docusoaps »Goodbye Germany!« and »Naturally Blonde«. The RTL subsidiary takes responsibility for the development, marketing, contract management and campaign planning for TV formats. The trade in franchise products fits into a series of business models with which the station taps additional sources of revenue. These include for example the »media services« which RTL interactive uses to offer telephone voting, text message chats and payable faxbacks. The social network »Who knows who?« has for two years now belonged to the private station‘s subsidiary and, with 9.3 million German-speaking members, is almost neck and neck with Facebook (approx. 10 million German-speaking members).

Video on Demand

It has never been so easy, comfortable and cheap to access almost unlimited quantities of video material – from your sofa at home, from your notebook or from your smartphone. The viewer is his own programme director: he determines what he wants to see and where he wants to see it. Even so German internet users will in the foreseeable future not be able to use any private TV web platforms along the lines of the American video portal »Hulu«. The Federal Monopolies Agency has put a stop to the planned video on demand service of the RTL and ProSieben SAT.1 groups. The competition watchdog has prohibited the setting up and operation of a joint, advertising-funded platform on the internet, arguing that the two large broadcasting groups enjoy an 83 per cent market share and therefore dominate the TV advertising market.

Marc Schroeder

»TV is and will remain a lead medium – with 223 minutes on daily average German TV viewers saw more television in 2010 than ever before. In addition they are increasingly using the opportunity to access TV programmes on the internet via our services and apps.«

Marc Schröder, CEO RTL interactive

Die Maus

»The Programme with the Mouse« celebrates its 40th birthday.

TV event

Lavish event productions show that it is still possible to enjoy success with premium content outside the internet. The production company teamWorx on Cologne‘s woodland belt has made a major impact on the German television scene in this domain. The company‘s portfolio now includes not only spectacular event mini-series such as »Dresden«, »March of Millions«, »Fateful Years« or »Hindenburg« but also several-time award winning TV films such as »Mogadishu«, »Rose« or  »The Man from Pfalz«. Special effects to Hollywood standard are useful not least for the worldwide distribution of these productions, which, like other German TV formats, are enjoying a growing demand abroad. In the period 2006 to 2008 alone a total of more than 52 different international variants of German formats were produced, ten times more than in the period 2002 to 2004.

Mouse & Elephant

Anyone who assumes that only private providers develop new sources of revenues hasn‘t grasped the whole picture. While the public-service broadcasters await with bated breath the development of the fee revenues after the switch of the model as from 2013, their advertising times will in future tend to be restricted.

Westdeutscher Rundfunk (WDR), based in Cologne, combines it activities in its subsidiary, WDR mediagroup (WDRmg). WDRmg licensing makes exclusive use of the WDR programmes from television and radio in all the distribution channels. Focal elements here are the children franchises from WDR formats, such as »The Programme with the Mouse«, »The Programme with the Elephant«, »Cap‘n Blaubär«, »The Little Polar Bear« or »Shorn the Sheep«.

© 2000-13 Messe Treff Verlag