The Cologne internet radio station »I Love Radio« has been on
air since 2008. As early as 2009, it set a new trend – a free
iPhone app that was downloaded many hundreds of times prior to the
official release. »It allows us to liberate our radio programs,
and our tens of thousands of users, from desks and living rooms
once and for all,« stresses radio boss Jan-Christian Zeller. And
yet, this is only one method of listening among many: Germany’s –
self-proclaimed – »most interactive radio station« can also be
heard via its own homepage, iTunes radio, MySpace, Facebook, and
via the homepage of the RTLII music event »The Dome«.
Mobile internet radio, which just a few years ago was still the
music of the future, is today a matter of course even for the
giants of the industry. The future of radio arguably represents
the best of the pure internet radio stations, with its audio
archives, paid music services and music communities.
»Rautemusik.FM« was launched in 2003 in Aachen as a youth project.
This developed into Europe’s largest internet radio station, and
even the third-largest globally. The internet offers new
perspectives to specialist radio programs that can barely find
space in conventional radio. The commercial side of web radio, on
the other hand, is still in baby shoes. Audimark from Aachen, for
instance, markets web radio stations, but until now revenue has
been limited – despite the possibilities involved with reaching
new target groups via the internet.