Moving Towards the Digital Cross-media World

Its 73 members cover a broad spectrum: from print to radio broadcasting, television and online down to film and gaming, the MedienCampus Bayern e. V. co-ordinates and cross-links vocational and advanced training in the media industry. In a time, when cross-medial thinking extends across all areas of the industry and media corporations, academies and universities are facing new challenges, its work has become more indispensable than ever before.

In late summer of this year, Siegfried Schneider flew to the Canadian city of Montréal together with a business delegation. There, the executive chairman of the MedienCampus Bayern e. V. and Bavarian Media Minister visited several companies of the gaming sector, pointing out that »Québec is the Mecca of the gaming industry.« Mr Schneider‘s objective was to sound out opportunities for co-operation, as »the Free State of Bavaria offers ideal possibilities to also make a name for oneself in this media segment«.

»Print, film, television, radio and gaming – all this is growing together on the Internet. Radio editors have to write orthographically correct news for the homepage, newspaper editors are shooting videos, and Internet users are lured to the homepage by means of a Sudoku game. For well-trained journalists and media technicians, who do not close their minds to technical innovations, this provides a great opportunity. The MedienCampus helps people find the appropriate vocational and advanced training offers.«

Markus Kaiser, M.A., Office Manager of the MedienCampus Bayern e.V.

In a round of talks held with Clément Gignac, the Minister of Economics of Bavaria‘s partner region Québec, Mr Schneider, who is also chief of the Bavarian State Chancellery, got down to business immediately when he declared: »Already by the end of this year, we wish to work out a co-operation concept in order to make specific progress in the areas of education, exchange in terms of vocational and advanced training and co-operation among companies, universities and funding organisations.«
Alongside networking, co-ordination and the development of new training and education concepts, advisory services are the fourth major task of the MedienCampus Bayern. »By deciding in favour of precisely fitting advanced training courses, you can make yourself fit for the future«, says Media Campus office manager Markus Kaiser. »Though competition among job seekers in the media industry is very tight, well-trained specialised staff is in greater demand than ever before.«

The MedienCampus Bayern e.V. is the umbrella organisation for quality orientated media education and training in Bavaria. It was founded in 1998 by leading media institutions (including the Bavarian Broadcasting Service, the Bavarian Centre for New Media and the Bavaria Film Group) in co-operation with the Free State of Bavaria. The aim of the society is to promote and coordinate media education and training in Bavaria.

MedienCampus Bayern e.V.

Chairmen of the Board:

Office Manager: Markus Kaiser, M.A.

Contact: Mary Reich, project coordination

Members of MedienCampus Bayern e.V.: