Radio From Out of the Cupboard

The podcast revolution

The young BR journalist Larissa Vassilian spent a whole night getting to grips with recording software and uploads after which the first episode of »Schlaflos in München« (SiM) was online. In 2005 she discovered, quite by chance, podcasts for herself. Today, under the name of Annik Rubens, she is one of Germany’s most popular podcasters providing weekly stories, critics and anecdotes for her fans from her improvised studio in her clothes cupboard.

Radio, as the oldest electronic medium, has remained »young« to the present day as the radio broadcasters always understood how to adapt to new technical developments and communication routes. Non-linear radio is, therefore, matter of course today: public broadcasters such as BR put entire programmes into media libraries which are available for all.

One of the first radio broadcasters to experiment with podcasts and their marketing to advertising customers was the private broadcaster Antenne Bayern. »Podcasts are not competition for radio but complement it«, explains Michael Praetorius from Antenne Bayern. »They create the opportunity to distribute content in as many channels as possible.«

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