The fifth Berlin-Brandenburg Medienwoche -
all for one

The sixth Media Week retains the concept of the previous year and combines various gold caret edia industry events which are taking place simultaneously in Berlin-Brandenburg under one roof. The international meeting point of the media industry at the start of the season after the summer break will be opened by Berlin’s acting mayor Klaus Wowereit; the Chancellor Angela Merkel has also promised to attend the big opening gala.

Statement

»With a set of themes that is up to date and as concentrated as possible, an attractive venue and integration of the branch events, we also want to present in 2006 a Media Week which reflects the growing importance of the location. The extraordinarily positive response to the new Media Week concept of 2005 shows that we are going in the right direction with our master brand strategy.«

The International Radio Exhibition (IFA), DICE (Digital Innovation through Cooperation in Europe), media.net brandenburg and theVenture Lounge with the theme »Media, IT& Games« are partners of Media Forum, the central Media Week conference. The Media Summit and Media Night take place as part of Media Week, and the successfully established M100 Sanssouci Colloquium is entering into its second round. The decision of the Berlin Exhibition Centre to hold the IFA annually from 2006 onwards confirms the growing importance of the capital region as a media centre with a national and international resonance and forms the basis of the further development of the integrated concept of congress, exhibition, events and cooperation events.The organisers – Medienanstalt Berlin-Brandenburg (mabb), medienboard berlin and the states of Berlin and Brandenburg – were able to attract prominent sponsors, including the UFA, Deutsche Welle and the host, the European School of Management and Technology (esmt), as well as the broadcasters DSF, CNN and Giga.

Media Forum

Mit einer möglichst konzen-trierten, aktuellen Themensetzung, einem attraktiven Veranstaltungsort und der Integration der Branchenevents wollen wir auch 2006 eine Medienwoche vorlegen, die der wachsenden Bedeutung des Standortes gerecht wird. Die außerordentlich positive Resonanz auf das neue Medienwochen-Konzept 2005 zeigt, dass wir mit unserer Dachmarkenstrategie auf dem richtigen Weg sind.